Agency Nation
Agency Nation, powered by
TrustedChoice.com,
is the independent insurance industry's premier resource for those who
want to dominate the marketplace. It provides a unique perspective on
the sales, marketing and automation strategies used by top businesses in
the industry. Featuring a variety of articles, blogs, podcasts, videos,
eBooks and more on sales, marketing, and technology topics, Agency
Nation is focused on helping insurance agents grow their business and
market themselves in a digital world.
Agency Nation University is an on-demand learning platform for insurance
professionals who want to get better at the business of marketing
insurance. The exclusive Zero to Sales course is a proven step-by-step
program that teaches how to win new insurance business online.
The Power of 30 Seconds
The
first 30 seconds of any inbound sales call sets the tone for the entire
customer experience. In that short time, agencies can either earn
valuable new business, or develop an unfavorable view from potential
clients. Thanks to Trusted Choice, your agency can ensure that you make
those 30 seconds count!
The Power of 30 Seconds is a
free online
training tool designed to help Trusted Choice agents convert inbound
sales calls into clients. The program coaches you on creating and
managing an inbound sales process for your agency. You can also earn a
certificate of completion by testing your knowledge of the principles of
handling inbound sales calls through the post-training quiz. Learn how
to:
•
Establish an effective call workflow
•
Provide a positive customer experience
•
Manage phone system automation
Advertising 101 Toolkit
Advertising 101 is a free, online training series designed to help
independent insurance agents understand, design and execute a successful
advertising campaign. The nine-part series guides agents from start to
finish, touching on advertising goals, market research, budgeting,
strategy, media, working with advertising agencies, developing ad
content and measurement. Advertising 101 explores the basics of the
broad and complex space that is advertising, and simplifies the process
through best practices, whether your agency is navigating a print,
television, digital or outdoors campaign. The series helps agents
conceptualize, strategize and implement the entire advertising process..
MeasureUp!
Ever wonder how your agency's marketing compares to other agencies? Take
a quick survey and we'll provide you a marketing scorecard and ideas on
how to improve. You can also compare your agency with other agencies
based on several criteria. Take a minute to see if you MeasureUp!
Note that this tool is intended for agency management only.